It can be done almost anywhere (see earlier article on staying cool).
You'll be ahead on making holiday gifts.
There are lots of summer patterns that work up quickly and you can use them now.
You get to be around people who like to do the same thing and encourage you.
You get to meet new people.
You could meet your sole mate and get married (we've had one at TYF and another one is cooking).
You can only complain about the heat so long then it becomes boring.
You can end up being on television because of it (see ABC News 15 article).
Last but not least, it supports the local economy so it's there when you need it.